About
Accomplished Product-driven Digital Leader with a proven track record of delivering high-impact web experiences and driving adoption through deep customer empathy and cross-functional collaboration. Expert in translating customer feedback into actionable roadmaps, accelerating business growth, and building high-performance teams within fast-paced, entrepreneurial environments. Passionate about leveraging digital solutions to empower businesses and enhance online presence.
Work
Asheville, NC, US
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Summary
Spearheaded IT and digital operations for a 35-member organization, overseeing product roadmaps for internal platforms, including CRM, Microsoft 365, and AI integration to enhance organizational efficiency.
Highlights
Directed end-to-end product roadmaps for critical internal platforms, including CRM, Microsoft 365, and AI integration, supporting 35-member organizational efficiency.
Led cross-functional project teams, spanning IT and construction, to identify growth opportunities, manage change, and deliver secure, high-performing digital experiences.
Developed and executed strategic roadmaps to modernize infrastructure and digital capabilities, significantly driving organization-wide adoption and engagement.
Cultivated key stakeholder partnerships with vendors, marketing, and support teams to align digital solutions with organizational goals, ensuring seamless experiences.
Implemented data-driven feedback processes and iterative improvement cycles for digital tools, enhancing organizational agility and performance.
Asheville, NC, US
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Summary
Managed all aspects of the Explore Asheville digital storefront, encompassing custom website development, product management, and platform analytics to enhance user experience and engagement.
Highlights
Executed a comprehensive digital and web platform refresh, collaborating with engineering, design, and marketing teams to launch new features and improve usability for diverse customers.
Developed and introduced robust web features, including a JavaScript-based advanced search and AI assistant integrations (Alexa/Google), significantly enhancing user interaction.
Drove significant adoption of new digital tools, including a Marketing Automation platform, by instituting customer feedback loops for continuous enhancement.
Achieved measurable growth in site engagement and operational efficiency through strategic data analysis, usability testing, and iterative feature releases.
Asheville, NC, US
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Summary
Led the development and strategic management of all digital channels, establishing new product initiatives to increase customer engagement and conversion.
Highlights
Spearheaded the full digital program lifecycle, from data analysis and feature scoping to requirements authoring, leading engineering, design, and marketing rollouts.
Pioneered cost-effective web solutions, saving over $50K on digital redesigns while accelerating $120K large-scale website projects to align with company brand goals.
Earned 4 promotions within 6 years, demonstrating consistent leadership, ownership, and capability in managing complex, cross-functional projects under tight timelines.
Optimized internal and customer-facing platforms through iterative improvements, leveraging customer insights and quantitative analytics to enhance user experience.
Asheville, NC, US
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Summary
Led the establishment and growth of a community-based digital initiative to support charitable causes, building comprehensive digital touchpoints from website to merchandising.
Highlights
Led the establishment and growth of a community-based digital initiative, successfully supporting various charitable causes through strategic online engagement.
Developed and managed all digital touchpoints, including website and merchandising, driving engagement and expansion through data-driven campaigns and social media strategies.
Cultivated a collaborative culture by leading teams and volunteers, consistently innovating to achieve measurable growth and enhance community engagement.
Skills
Product Management
Digital Strategy, Customer Empathy, Cross-functional Collaboration.
Web & Platform Development
Roadmap Planning & Execution, AI Tool Integration.
Project Management
Project Leadership, Data-driven Decision Making, Usability Testing, Agile/Iterative Development.
Marketing & Analytics
Stakeholder Engagement, Marketing Automation, Analytical Problem Solving.